Jamie Le Souëf

The folks over at Gizmodo have an interesting read about what to do now that that Sony’s blu-ray is now the crowned HD media format. Generally speaking I find most of Gizmodo’s articles to be heavily one sided and not really worth paying much attention to, but this one I tend to agree with.

Here are the finer points, you can read the full article here

1. Get the Spec In Order
   Now that Blu-ray is fully in the spotlight, it’s got to get its act together spec-wise. You may recall that we lambasted many Blu-ray supporters for only building 1.0 spec players, including the $1000+ home-theater flagships from Sony and Pioneer. Except for Panasonic’s DMP-BD30 and the PlayStation 3 with up-to-date firmware, no current Blu-ray player can even handle the 1.1 spec with picture-in-picture, already appearing in certain Blu-ray discs (and quite the handful of HD DVD titles-but we’ll get to that).
2. Finalize the Video Library
   We only need dual-format players as long as the library is split down HD DVD and Blu-ray lines. We are waiting for Universal, Paramount and DreamWorks to jump to Blu, and even once they do, it’s not a certainty that they can simply re-release everything currently out on HD DVD. Universal claims 150 titles-surely the Bournes will go Blu as soon as Uni does, but how long do I have to wait for a Blu-ray of The Big Lebowski? Hell, it’s almost worth scooping up an ultracheap HD DVD player now just to enjoy that one movie alone, 47 or 48 times in a row. At any rate, some speculation suggests that the remaining HD DVD studios may not even come around until summer or fall, depending on weird smoke-filled-backroom negotiations with Toshiba.
3. Bring On the Old-Fashioned Electronics Store Competition
   Sony’s more affordable new Blu-ray player will hit the market this summer for $400. Nothing built by Sony or anyone else should be considered before then, the one exception being the PS3. But even the Sony standalone at $400 is expensive, especially for a player whose capabilities are more or less the same as Toshiba’s HD-A30 HD DVD player, now (in a price nose dive) selling for around $130. Only when Panasonic, Samsung and LG announce their own Blu-ray 2.0 players, will true competition finally exist. (Pioneer will launch a 2.0 player too, but it probably won’t get involved in a price war.) It surely wouldn’t be long after that that we see a full-spec Blu-ray player for $200 or maybe even less. Our bet is Christmas, since Sony doesn’t seem like it will have anything on the market until “summer” and no one else is talking about their next Blu play.

Again, you can read the full article here, defiantly worth a look for those in the market for a blu-ray player.

The Format war is over - Blu-Ray is the winner

The press release from Toshiba

Toshiba Announces Discontinuation of HD DVD Businesses

19 February, 2008

Company Remains Focused on Championing Consumer Access to High Definition Content

TOKYO–Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.

HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress.

“We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba Corporation. “While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.”

Toshiba will continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies.

Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand.

This decision will not impact on Toshiba’s commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.

Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD.

Reuters has reported that Toshiba Corp is planning to stop and production and research-and-development of HD-DVD technology according to Japan’s NHK.

Following the latest kick in the pants for the HD-DVD camp when on Friday (15^th Feb) Americas Wal-Mart Stores Inc said it would abandon the HD DVD format, becoming the latest in a series of top retailers (Netflix, Best Buy) and movie studios to rally behind Blu-ray technology for high definition DVDs.

Toshiba currently selling HD DVD equipment at stores for the time being but will not put resources into developing new devices, NHK said.

Sources : Reuters, engadgethd